No other breed has impacted the North American beef industry so significantly as Charolais. These white cattle have changed beef production concepts as much or more than the original British breeds did for the gaunt Longhorn in the American Southwest more than a century ago. The Charolais breed has changed the nation’s thinking regarding efficient beef production standards. Charolais cattle have demonstrated a definite superiority in growth ability, efficient feedlot gains and carcass cut-out values. Today, Charolais top all breeds in nearly every category of performance in the records of beef performance testing organizations.