• Using Traditional & Social Media Effectively

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    Name: Using Traditional & Social Media Effectively
    Date: September 25, 2019
    Time: 9:30 AM - 11:00 AM CDT
    Registration: Register Now
    Event Description:
    The Grand Island Chamber is pleased to offer a learning seminar on Using Traditional & Social Media Effectively, presented by Heather M. Meyer, Ph.D., Associate Professor of Marketing at University of Nebraska at Kearney, College of Business and Technology.  

    Dr. Meyer will discuss how advertising communication works, how traditional media and new media differ, the impact of advertising on consumer attitudes, the hierarchy of effects phenomenon, building brand equity, and measuring an advertising campaign’s overall impact.

    Dr. Meyer has studied how consumers utilize brands in order to signal aspects of their identity to others.  Her research has been published in the Journal of Interactive AdvertisingInternational Journal of AdvertisingQualitative Market Research, and Marketing Intelligence and Planning, among others.

    *** Space is limited and spots fill quick.***
    Location:
    Grand Island Area Chamber of Commerce
    309 West 2nd Street
    Grand Island, NE  68801
    Date/Time Information:
    9:30 a.m. - 11:00 a.m.
    Contact Information:
    Courtney Lierman
    Fees/Admission:
    $60 to attend / $40 for Chamber partners!
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