The Grand Island Chamber is pleased to offer a learning seminar on Using Traditional & Social Media Effectively, presented by Heather M. Meyer, Ph.D., Associate Professor of Marketing at University of Nebraska at Kearney, College of Business and Technology.
Dr. Meyer will discuss how advertising communication works, how traditional media and new media differ, the impact of advertising on consumer attitudes, the hierarchy of effects phenomenon, building brand equity, and measuring an advertising campaign’s overall impact.
Dr. Meyer has studied how consumers utilize brands in order to signal aspects of their identity to others. Her research has been published in the Journal of Interactive Advertising, International Journal of Advertising, Qualitative Market Research, and Marketing Intelligence and Planning, among others.
*** Space is limited and spots fill quick.***